Protecting Technological Advancement for the Public Good

We are a tech startup not driven by profit, but rather focused on creating open-source tools to usher in a Nouveau Progressive Era of modernity. Our mission is to assist other tech companies, entrepreneurs, journalists, innovators, and industrialists in protecting themselves in their cyber-spaces as they harness the responsible use of science, technology and AI; which in turn protects the integrity and stability of free market economies. Our aim is to facilitate positive technological advancement for the betterment of humanity.

Lubricating the Wheels of Commerce by protecting the Flow of Innovation .

Our vision is to protect everyone’s freedom to produce & benefit from creative works and economic progress without fear of plagiarism, oppression, discrimination, coercion or cyber war.
Lightbulbs of Innovation

The importance of Fairness in Free Markets .

It is egregiously unfair when creators don’t have an opportunity to exercise their moral rights or share in the benefits of their creative works. Fairness is crucial to the operation of a free and globalized market.
Without fairness, there can be distortive practices like monopolies, insider trading, and fraud, undermining the principles of supply and demand, which can lead to market failure. Fairness ensures equal opportunity for all participants, fosters healthy competition, encourages innovation, and leads to efficient allocation of resources. It also engenders trust, a key ingredient for market sustainability & stability.
In order to prevent maket interference and failure, regulatory bodies and laws often exist to maintain fairness and protect consumers and businesses alike, promoting ethical conduct and market transparency. In places where they don’t exist, rely on Enertium AI.
The importance of free markets - do something great!

Maintain the Economic Freedoms of Ownership and Authorship .

Property ownership rights are fundamental to capitalism and often seen as essential for free market systems. Further, democracy cannot exist without the safety of protection for individual liberty and property by rule of law.
Clear laws that establish ownership rights including the recognition of creators, a system to enforce those rights, and government adherence to those laws are vital. Without these freedoms, economic zones can be seen as unfair, free trade can become unstable, free markets uncertain and economic development reversed. In extreme cases, violating these inalienable freedoms can cause civil unrest, market failure and utilmately, economic collapse.
Lack of respect for ownership of intellectual property rights in creative works or trade secrets by draconian laws, inept policing of cyber attacks and out-of-control covert mass-survelance, search, seizure and account & device takeover practices in both physical and digital realms is an un-winding of property ownership rights. If governments and criminals (both foreign and domestic) can seize control of intellectual and other property as and when they want to without regard to the will of the people, that is neither a free market, capitalist nor democratic society. In zones that are under threat from market cyber-interference, maintain economic freedom with Enertium AI.
Maintain the Economic Freedoms of Ownership and Authorship

Own Your Data, Own Your Economy:
The Need for Individual Privacy and Control .

Controlling whom can access one’s physical and digital cyber-realms and the privacy and resiliency of the information within is a financial necessity. Cyber-criminals, big tech companies, enforcement agencies, and other state actors often have little legal obligation or moral desire to properly protect the privacy or loss of confidential information.

Their elevated access to our lives comes without guarantees that commercially and personally sensitive information will remain confidential, without modification; often, it does not. Without this privacy and resiliency, the underlying principles of free markets, capitalism, and democratic freedoms — such as the preservation of fair competition and reward for innovation — are eroded.

Property ownership rights, especially those concerning the privacy and secrecy of intellectual property, trade secrets, and commercially valuable data, must be upheld. Efficient markets excel at de-duplicating knowledge, in a world where free markets are efficiently connected through globalization, digital transformation, economic contagion, and market arbitrageurs. If sensitive information not owned by a cyber-criminal or state actor is 'utilized' through cyber theft, sabotage, intelligence data brokers, or personal gain, the information's intrinsic value cannot be reabsorbed into free markets by its true owner later if its material value has already been plundered.

In regions where one's cloud data and physical computers are being targeted, plundered, pilfered and back-doored for such information, one must ask the question:  to whom are we really working for?  

Defend against the injustices of slavish data misuse, material losses of intellectual property and modern cyber-slavery with Enertium AI.
Barack Obama

“Prosperity without freedom is just another form of poverty.”

USA President Barack Obama
Speech to The Australian Parliament, 2011

Our Mission .

We want to create a bright future by making privacy, safety and resiliency accessible to everyone in their cyber-realms.
Our mission is to protect freedom to innovate, preserve confidence to invest risk capital and maintain the safe and continued operation of free, fair and open markets; a necessary prerequisite for innovation through science and technology.
Our zero-knowledge privacy preserving physical and digital cyber-defence tools is how we get us there, and levels the playing field against sophisticated stalkers, criminals, state actors.
We're on a mission

Our Value System .

How we learned to stop worrying and love cyber-defence.
  • We represent the cyber-security of the global village first; no individual, firm or nation state(s) interests should take precedence above that.
  • One cannot achieve digital cyber-security without first considering physical cyber-security; and enterprise wide, national and international cyber security cannot be achieved without first considering cyber-security of those individuals that exist within these spheres of influence.
  • Mutual security is cyber-security; thus, we believe in physical and digital cyber-security as a ‘social equity for all’.
  • A generalised defensive solution to any cyber security crisis can only be achieved through the thoughtfully privacy-preserving interchange of continual real-time theatre data such as indicators of compromise (IOC) and indicators of threat actors (IOTA) information through some means of confederated data cooperative. All other early warning and preventative methods are heuristic in nature, easily subverted and are the domain of other vendors.
  • All entities whose data might be useful to a data cooperative should only be allowed to participate once they have opted-in to the data cooperative, and further, they should be able to specify in broad terms what use cases their data can be used to solve for (e.g., anti-terrorism, anti-CSAM, domestic cyber-defence, or preventing foreign cyber-espionage).
  • All data interchange of 2nd and 3rd party data should be done in such a way that maintains the  anonymity and privacy of all those involved . This is extremely important, as it defines the line between utility maximizing cyber-defence and utility destroying mass-surveillance.
  • Cyber-defence is a separate, preventative, early-warning function to cyber-intelligence and cyber-investigations; we only participate in cyber-defence, and do not participate in or enable the latter, ever.
  • 'Threat intelligence' is a post-event crisis detection, management and cleanup thesis. We do not do 'threat intelligence', we do preventative, early-wearning, cyber-defence.
  • WE DO NOT SELL DATA. We do, however, create decentralized tools that enables one to protect themselves and others by overtly sharing useful cyber-defence data points at a fair market price, in a privacy preserving manner so that one may choose wheteher to accept or reject internetwork traffic according to their own standards. The only way to do this at scale without transferring the actual data points themselves is through auction dynamics and the Efficient Market Hypothesis.
  • Unqualified threat actors are entitled to the same anonymity and privacy as everyone else.
  • In the cyber realms, and only in the cyber realms, one does not need to know with absolute certainty the identity of an adversary to respond defensively to them.
  • Information asymmetry encourages the formation of intelligence agencies and always leads to war; conversely, information symmetry brings out the best in humanity and encourages peace and prosperity. It is therefore important that any data cooperative is accessible to everyone in such a way that encourages free market dynamics.
  • It is important that all data exchanged in a data cooperative be at fair market value, as it encourages free market efficiencies and participation. In reputation markets – and only in reputation markets – it is not considered market interference, anti-competitive or even unfair to have differential pricing, if that pricing encourages positive, reputation improving dynamics. Without this, one would never contribute data; they would only ever consume it, at an ever-decreasing price (because of diminishing marginal returns).
  • It is even more important that offensive attacks never be mounted from behind automated defences – whether they be cyber, air, sea or land defences – as it will cause an unstoppable arms race that only concludes when those defences are destroyed.
  • No corporate, state or international security objective is sufficient reason to sacrifice reasonable community standards associated with western liberal democratic society. As such, protection for individual liberty and property by rule of law for all is a guiding principle in everything that we do.
  • The sovereign rights of non-western liberal democratic states should also be respected.
  • All internetworks are by definition open, and that openness means that all participants in any internetwork should have equal right to send whatever outbound traffic they so desire to the edge of any open internetwork; conversely, no internetwork is obliged to prioritize anyone’s traffic over anyone else’s, however they may choose not to transit it. Further, every individual, firm and autonomous system or organisation should have the right to not accept incoming internetwork traffic from whomever they like, and should have access to the means to do so in a constructive and self-preserving manner that is not motivated by profit or greed. ‘Constructive’ here means that it does not cause harmful internetwork fragmentation.
  • First-strike cyber offence, cyber-espionage and mass-surveillance should never be pursued; it is technically easy, highly anti-social, an act of war and leads to universal cancel culture that negatively affects the economic prospects of all parties involved, and the underlying productivity of those they represent. This is because of the chilling effects, decentivization and sub-optimal return on equity impacts to long-term scientific and technological advancement at a global scale.
  • Technology should never impinge on one’s right to self-determination; Whether one is an individual, a firm or a sovereign state, they (or their nominated/elected representatives), should always be given the opportunity to participate in any decision making which materially & adversely affects them and their stakeholders in their cyber-realms. This applies to software automation and artificial intelligence as much as it does to enforcement agencies and international policy.
  • International rule of law and policy standards should be followed by all at all times, including but not limited to The Universal Declaration of Human Rights, The Geneva Convention and it's additional protocols re-interpreted from the perspective of cyberspace, The Nuremberg Code and The Tallinn Manual.
  • The UN Sustainable Development Goals should be considered in everything that we do.
  • We believe in and uphold the Internet Rights & Principles Coalition's Charter of Human Rights and Principles for The Internet(s).

Links to other Cyber Privacy, Safety & Resiliency Resources .

These are resources that we like and approve of, and that also align to our economic sustainability vision of protecting everyone’s freedom to produce & benefit from creative works and economic progress:
Useful links

Proud RMIT Activator Pre-Accelerator Members

We are a proud member of RMIT University's Activator positive impact focused startup pre-accelerator program.

We're on a mission

“Our challenge is to create the kind of economic background which enables private initiative and private enterprise to flourish for the benefit of the consumer, employee, the pensioner, and society as a whole”

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